building a secure hospitality hub

the proposal came from us.

During the discovery call, it became clear the client hadn’t considered a dedicated website. They were leaning on Google Calendar and email chains. We saw an opportunity, a microsite that could do everything they needed and feel premium while doing it. They agreed.

shaping the experience.

setting the foundation

I was handed the website with an existing brand system already in place, logo, colour palette, typography, all carried over from previous events. Consistency was built in from day one.

mapping the experience

After research and brainstorming, I mapped out six pages: Home to set the tone and tell the story, Itinerary as the core utility of the site, Hosts as a point-of-contact directory so ERIE guests always knew who to reach, Experience VM to tell ValueMomentum’s story, Experience India as a city guide for first-time visitors to Hyderabad, and Resources for documents, videos, and a full “About India” guide.

Security was non-negotiable. The site was password-protected, accessible only to the host team, developers, and ERIE attendees.

design decisions

I inherited the existing brand and extended it across all six pages. The visual language had to feel premium and celebratory, this was a 21-year anniversary.

Key pivot: we started desktop-first, then switched to mobile-first early. ERIE guests would be navigating Hyderabad from their phones.

the brand system

Be Vietnam Pro paired with a corporate palette of blues and reds. Soft neutrals keep a premium feel, while high-contrast accents make trip details easy to scan on the go.

the password gate

The site was password-protected from day one. Only authorised attendees, the host team, and developers had access, keeping sensitive itineraries and executive contacts completely private.

my role.

I owned the Figma design, the Elementor layouts, media optimisation, and all live content updates. I worked alongside our development partner, who handled the WordPress backend.

The itinerary plugin was a smart call, it made dynamic updates fast without touching code. Both the itinerary and the host directory changed multiple times before the event started.

the impact.

The event was a success. The experience felt cohesive: website, branding, and assets all told one story. ERIE members had one destination for everything, schedule, contacts, city guide, resources. No email chains, no confusion.

The idea was ours. The client didn’t ask for a website, we proposed it, designed it, and delivered it in 14 days.