erie x valuemomentum
A secure digital hospitality hub designed for ERIE's 4-day visit to ValueMomentum — proposed, designed, and shipped in 14 days.
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problem
ValueMomentum's long-term client, ERIE, was visiting Hyderabad to celebrate 21 years of partnership. The host team needed a way to manage a dynamic 4-day schedule — itineraries, contacts, documents, and city guides — all in one place.
solution
A password-protected microsite that acted as a single digital hub for the entire visit. One place for itineraries, host contacts, city guides, resources, and the story of a 21-year partnership — secure, mobile-optimized, and on-brand.
The proposal came from us.
During the discovery call, it became clear that the client hadn't considered a dedicated website. They were leaning on Google Calendar and email chains. We saw an opportunity — a microsite that could do everything they needed and feel premium while doing it. They agreed.
Setting the Foundation
I was handed the website with an existing brand system — logo, colour palette, typography — all carried over from previous events. Consistency was built in from day one.
Mapping the Experience
After research and brainstorming, I mapped out six pages: —
Home: Set the tone, tell the story
Itinerary: The core utility of the site
Hosts: Point-of-contact directory so ERIE guests always knew who to reach
Experience VM: ValueMomentum's story
Experience India: City guide for first-time visitors to Hyderabad
Resources: Documents, videos, and a full "About India" guide
Security was non-negotiable. The site was password-protected — accessible only to the host team, developers, and ERIE attendees.
Design Decisions
Inherited the existing brand and extended it across all six pages. The visual language had to feel premium and celebratory — this was a 21-year anniversary.
Key pivot: started desktop-first, switched to mobile-first early. ERIE guests would be navigating Hyderabad from their phones.
Building & Delivering
Worked alongside our development partner who handled the WordPress backend. I owned the Figma design, Elementor layouts, media optimisation, and all live content updates.
The itinerary plugin was a smart call — it made dynamic updates fast without touching code. Both the itinerary and host directory changed multiple times before the event started.
The Impact
The event was a success. The experience felt cohesive — website, branding, and assets all told one story.
ERIE members had one destination for everything — schedule, contacts, city guide, resources. No email chains. No confusion.
The idea was ours. The client didn't ask for a website — we proposed it, designed it, and delivered it in 14 days.
year
2023
timeframe
14 days
tools
Figma, WordPress, Elementor
category
UI/UX
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